This course focuses on developing effective communication skills within a business context, equipping students to convey ideas clearly, confidently, and professionally. It covers verbal, non-verbal, and written communication techniques essential for the modern workplace, including presentations, report writing, emails, and interpersonal interactions. Alongside communication skills, the course introduces fundamental business concepts such as organizational structure, marketing, finance, and management principles, helping students understand the context in which communication occurs. By integrating communication strategies with core business knowledge, students will be prepared to engage effectively in professional settings, collaborate with teams, and contribute to organizational success.
